Maypole Lane Petcare Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable 2026 UK data protection standards.
1. Who We Are
Maypole Lane Petcare Limited
48 Maypole Lane, Birmingham, B14 5JQ
Email: info@maypolevets.co.uk
Phone: 0121 216 0932
We are the data controller responsible for your personal data.
2. What Data We Collect
We may collect and process the following types of personal data:
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Identity data: Name, title
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Contact data: Address, email address, phone number
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Pet information: Pet name, species, breed, medical history
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Appointment data: Booking details, treatment records, communications
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Payment data: Billing address and transaction details (we do not store full card details)
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Technical data: IP address, browser type, website usage data
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Communication data: Messages via forms, email, or phone calls
3. How We Collect Your Data
We collect data in the following ways:
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When you register as a client or complete forms
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When booking appointments or using our services
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When contacting us via phone, email, or website
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When using our website (via cookies and analytics tools)
4. How We Use Your Data
We use your personal data to:
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Provide veterinary care and manage your pet’s health records
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Schedule and manage appointments
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Communicate with you regarding treatments, reminders, and updates
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Process payments and maintain accounts
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Improve our services and website functionality
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Comply with legal and regulatory obligations
5. Legal Basis for Processing
We process your data under the following lawful bases:
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Contract: To provide veterinary services you request
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Legal obligation: To comply with veterinary and financial regulations
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Legitimate interests: To operate and improve our services
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Consent: For marketing communications (where applicable)
6. Sharing Your Data
We may share your data with:
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Veterinary laboratories and referral specialists
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Payment processors and IT service providers
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Regulatory bodies or authorities where required by law
- We share your personal data with MWI Animal Health, for the purposes of them providing the services provided through the Maypole Vets appointment booking portal, which will include the following categories of personal data: Client name, address, phone number, email address
All third parties are required to respect the security of your data and process it lawfully.
7. Data Retention
We retain your data only as long as necessary:
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Medical records are typically retained for a minimum of 7 years
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Financial records are retained in line with HMRC requirements
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Website data is retained according to cookie policies
8. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
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Secure systems and encryption where appropriate
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Access controls for staff
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Regular system monitoring
9. Your Rights
Under UK GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion (where applicable)
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Object to processing
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Request restriction of processing
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Data portability
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Withdraw consent at any time
To exercise your rights, please contact us at info@maypolevets.co.uk.
10. Cookies
Our website uses cookies to improve user experience and analyse website traffic. You can manage cookie preferences through your browser settings.
11. Marketing Communications
We may send you updates or reminders related to your pet’s care. Marketing communications will only be sent where you have given consent, and you can opt out at any time.
12. Third-Party Links
Our website may contain links to third-party websites (such as social media platforms). We are not responsible for their privacy practices.
13. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on our website.
14. Complaints
If you have concerns about how we handle your data, you can contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk